The Fresh Identity for GBR is Revealed.
The Transport Department has introduced the branding for GBR, signifying a major stride in its plans to take the railways under public control.
An Patriotic Palette and Familiar Emblem
The fresh design showcases a red, white and blue colour scheme to echo the UK flag and will be applied on GBR trains, at terminals, and across its digital platforms.
Notably, the symbol is the iconic double-arrow logo presently used by the national rail network and first designed in the 1960s for British Rail.
A Introduction Timeline
The phased introduction of the new look, which was created in-house, is expected to happen gradually.
Passengers are expected to begin noticing the freshly-liveried trains throughout the network from spring next year.
Throughout December, the branding will be displayed at key railway stations, like London Bridge.
A Path to Nationalisation
The legislation, which will pave the way the formation of Great British Railways, is currently making its way through the House of Commons.
The administration has stated it is taking control of the railways so the system is "run by the public, operating for the public, not for corporate interests."
Great British Railways will consolidate the running of train services and infrastructure under one umbrella body.
The government has stated it will unify 17 various entities and "cut through the notorious red tape and poor accountability that continues to plague the railways."
App-Based Features and Current Public Control
The introduction of Great British Railways will also involve a new mobile application, which will enable users to check train times and reserve tickets without booking fees.
Accessibility users will also be have the option to use the app to book assistance.
Multiple train companies had already been nationalised under the outgoing administration, including TPE.
There are now 7 operating companies now in state ownership, representing about a third of rail travel.
In the last twelve months, South Western Railway have been nationalised, with additional operators anticipated to follow in the coming years.
Ministerial and Industry Reaction
"This is not simply a paint job," stated the Transport Secretary. It signifies "a new railway, leaving behind the problems of the previous system and concentrated entirely on offering a genuine service for the public."
Rail leaders have acknowledged the focus to improving services.
"The industry will continue to cooperate with industry partners to support a seamless transition to GBR," a representative noted.
